Swinney New Year message is — eat local
Tayside and Fife residents are being urged to "eat local" to help firms in the region and boost Scotland's recovery.
Cabinet Secretary and local MSP John Swinney is keen to see support for local producers grow in the coming year and wants constituents to make a New Year resolution to buy local produce wherever possible, help local businesses and cut down carbon emissions.
Mr Swinney, who has backed NFU Scotland's "What's on your plate?" campaign, championed the issue throughout 2010, visiting farms and producers, local food and drink factories and distilleries, and opened the Perthshire Farmers' Market and supported farmers' festivals.
He said, "We have world-class produce in North Tayside and I've continuously backed campaigns that support our superb food and drinks industry.
"North Tayside is blessed with a host of livestock farms, organic vegetable producers, butchers, bakers, and other producers who are at the forefront of the food and drink sector.
"Several North Tayside businesses have been very successful in the Scottish Meat Trade Fair Awards Scheme and world Scotch pie championships.
"As we start 2011, it is a good time to remind people of the fantastic range of produce available on our doorstep."